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April 07, 2020

Hi there,

My name is Anouk, and I am the founder of PlanB1.

I am writing to you from my home office in Accra, Ghana. These are unprecedented times for all of us. As a small business owner and expat, I have been trying to find the right path forward. Right now, that feels like trying to connect with our customers in a meaningful way and to help provide some hope through this mess.

As a small team, I wanted to first and foremost tell you how much we appreciate your support during these times. Many of you have written to us over the last two weeks offering words of support. Being a small brand means crises like this are particularly impactful - cash flow is more crucial than ever to keep the lights on and ensure we can retain our wonderful, hardworking employees.

I also wanted to reassure you that there have been no disruptions in our shipping process, but things are changing daily and restrictions continue to get tighter. We truly do not know how long this will last. If you're interested in something, we'd recommend ordering now.

As a thank you for your support we are running an awesome promotion right now - you get €50 for every €100 you spend with no limits.

I absolutely believe our best and brightest days are ahead. We are building this business to be around for 100 years, and will come through this stronger - together. By giving you a great deal on our products in the near term, we can retain our amazing staff while continuing to build a company you can be proud of.

I’m grateful for your support now more than ever. It means more to me than I can express. Please know we are here for you. Don’t hesitate to reach out if you need anything.


With gratitude, Anouk


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