November 12, 2020
Take a look in the mirror...what do you see?
We want you to see more than just another fast fashion label that looks great for a week and then fades right back into the background. Now is the time to stand out, stand proud, and show the whole world that you have what it takes be bold and unique with integrity. Okay?
They call it waste, we call it treasure, and together we turn it into something that’s changing the game by slowing fast fashion right back down.
We headed to Kantamanto, Ghana's largest secondhand market, we saw the discarded materials on offer, just a few out of the 15 million that come through every week. We took them in, turned them around and offered them a second chance, a plan B...and they revived into beautiful one of a kind Kimono coats...
Do we really need to swap the old for the new? Or instead can we cherish, repair and reinvent what we already have?
Video made by: Elikem Akpalu - https://iamelikem.myportfolio.com
Edited by: Kwesi Apenteng-Mensah - https://vimeo.com/oneshotstudios
Contribution: TheOrispresent - https://deadwhitemansclothes.org
Big thanks to: the PlanB1 team, Kantamanto's artisians, Liz Ricketts & Branson Skinner, Ayat, Gloria, Zbu, Ciara, Kenny, Ozzie, Jeffrey, Anouk.
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