We may be wild adventurers, often out on a mountaintop of fabric or scavenging for hidden gems in the urban streets of the most inspiring capitals in the world , but we also find it important to chronicle and share our experiences. We post images to Instagram constantly, but we also blog regularly so that we can stay in touch with the world and the world can see what we're up to as well. Along the way, we've learned some best practices about writing blog posts and want to share our tips with our readers - so you can all record and share your own adventures with others!
When writing your content, consider these tips for making the content easier (and more fun) to read:
Once you decide to start blogging, try to publish content on a regular basis; don’t just post once in a blue moon. You may want to do an initial brainstorm of possible topics and then set up a schedule for those with potential, so that you’re never scrambling for ideas at the last minute when you realize it’s been ages since you posted anything.
In order to gather followers and stay top-of-mind with your actual and potential customers, it’s important to keep publishing useful content that they can turn to regularly for insights, news and advice. And don’t forget to promote any new blog posts on your social media channels, to help your blog (and therefore your shop) reach as many eyes as possible. For more blogging tips, check out this awesome post.